To optimize our vast number of hotel websites, across 18 brands, we created a design system with a limited number of repeatable components. Within these components, we designed variations to accommodate the needs of each brand.
The Holiday Inn Express customer is looking for top-level content, at a glance: location, price, and top amenities. I lead the team in designing a clean, modern, frictionless experience.
Map
Pairing the image carousel with a simple map at the top of page met our customers’s top needs.
Hotel Highlights
To meet the needs of each hotel, we create the Hotel Highlights component, pulling images and content from our hotel content management system.
Amenities
Holiday Inn Express is valued for its consistency and quality. So, we pair brand highlights with hotel-specific amenities.
Mobile viewport
As many of our customers book a same-day stay while traveling, the mobile viewport is especially important.
