Senior Product Designer
Redesigning Crowne Plaza hotel sites to better meet the needs of both customers and owners IHG was migrating all hotel websites to a new content platform. This upgrade would bring significant improvements to the web experience and set the stage for continuous enhancements. For the first time, Crowne Plaza hotels would be able to showcase …
IHG had 14 distinct brand websites, each with hard-coded, custom components. Simple updates were costly and time-consuming. To improve efficiency, IHG planned to rebuild all brand sites on a common platform, Adobe Experience Manager 6.5, within a year. With a common code base, global updates could be made by our content authors within days instead …
Optimizing hotel selection during the pandemic In 2020, The COVID crisis led to a collapse in domestic and international travel. According to the World Tourism Organization, international tourist arrivals declined globally by 73 percent in 2020. Globally, airlines and hotels saw a 50%+ decline in revenue. Our goal was to instill confidence, trust and ease throughout …
Increased revenue by $115M!In order to optimize, modernize, and humanize the web booking experience, I lead the redesign of the entire flow, from hotel search to booking confirmation. Select a Hotel Objective To drive conversion and reduce customer friction by providing key hotel information via a clean, scannable experience. Process Analyzed the existing page via …
To optimize our vast number of hotel websites, across 18 brands, we created a design system with a limited number of repeatable components. Within these components, we designed variations to accommodate the needs of each brand. The Holiday Inn Express customer is looking for top-level content, at a glance: location, price, and top amenities. I …